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U+I award winning website redesign and build

Thoughtful regeneration

www.uandiplc.com

Brief

  • Delivery of a new corporate website to improve user experience and showcase the U+I impressive portfolio of regeneration projects. 
  • The aim was to deliver a more interactive site, with an intelligent navigation and engaging content that had to work for a wide range of audiences across any device or browser.

Tasks

  • Having immersed myself in the client’s world and literature and conducted an audit of their existing site, I revealed a lack of audience knowledge and so the first task was to conduct a series of interviews with internal staff and external real-users, to define a set of persona profiles. 
  • I used the personas to inform the weekly meetings where we explored the key content in each section of the site and developed creative ideas that reflected the audience needs and the U+I’s vision and values.

Action

  • Taking a ‘content first’ approach helped me connect the corporate story and investment case with the community-focused, regeneration stories in the portfolio. 
  • Through understanding their story, the client helped us deliver the content through different formats, including video, infographics and animation and developed the wireframes and site structure accordingly.
  • We explored their purpose and visualised how this could be communicated on the website, using the ‘Purpose drives performance’ as a central premise to the content and design. 
  • The creative brief outcome provided a better way of communicating the salient points of each section of the site in the final copy.

Results

  • The result is an experience-led site that is tactile and well organised. 
  • Following the site’s launch in December 2018, analytics showed a significant technical improvement, which was a key goal for U+I. 
  • Using Google Lighthouse criteria, the new site scored 91/100 for performance, 79/100 for accessibility, 87/100 for best practices and 90/100 for SEO.

Awards

Winner of best corporate website Digital Impact Awards 2019/