I am an experienced digital and content strategist who has over twenty years experience working in brand and communications agencies. I can help with new business pitching and conversion; digital strategy and stakeholder engagement; research design and discovery; information architecture, content strategy and taxonomy; managing and growing client accounts.

Content strategy is often considered to be the words, pictures and imagery that make up a website, app or channel, however that is just the content, not the strategy.

The strategy should promote your business value and differentiation to your target audiences. It guides the creation, delivery and governance of useful, usable content across your digital ecosystem, creating consistency of message, style, tone of voice and brand experience across all your digital channels.

I have delivered tailored content strategies for clients across all sectors, mapping higher value propositions, keywords, themes and taxonomies to meet business and audience needs. I am adept at sourcing and writing content for digital platforms.

I can help deliver a finely tuned content strategy engine, that meets your organisational and reputational needs, ensuring you serve the right content, on the right channel, to the right audience,  at the right time. 

Do you have the right team to support your digital strategy and activate your communications plan? I can assess clients' organisational setup and help support existing digital activities, through alignment of people, processes and policies. 

Perhaps you need a hand updating your digital communications plan so that it aligns with your business goals. I can run audits, workshops and research activities to define and deliver a fit-for-purpose communications strategy across all your channels. 

Are your KPI's and analytic reports providing meaningful measurement? I can design a measurement framework that aligns to your business, audience and platform needs; identifying topics, themes and tasks to maximise audience engagement. 

Do you need to extend your outreach but perhaps your platform isn't serving all your digital communication needs? I can work with your existing technical suppliers or a third party developer to implement an upgraded platform, email marketing tool and help manage the content migration process.

Hire me to help lead a pitch team, hone in on the strategic and creative idea, work out your point of differentiation and write that RFP proposal.

I focus on slicing through the fluff to ensure that your response is tailored and relevant, engaging yet direct.

It's important that everyone is on board when pitching, so as a team player, I can help bring everyone along the way through regular communications, standups and run throughs; ensuring that the end client experience of the pitch or proposal is slick, timely and on budget.

Throughout my years as a digital strategist, I have been responsible for leading and managing key client relationships, delivering digital excellence, growth and trust by building accounts through strategic planning, management and execution.

Working as a conduit for the wider agency team of creatives, developers, information architects and account managers; as well as client teams of managers, directors, board and project stakeholders: I act as a trusted partner to clients; providing expertise and advice across their market, competitor, analytics and communication challenges.

I have conducted and overseen regular digital content audits and analytic analysis for clients, alongside campaign management and analysis. Through monthly and quarterly meetings I've assesed their digital communication successes, issues and opportunities, to help grow reach through relevant and targeted content and communications. Outputs include content creation mapping, sourcing and writing for website updates; new feature and functionality content and design using in-house designer and developers; and ongoing campaign strategy advice.

Do you need to deliver a digital product or solution that is fit for purpose but don't know where to start? Have you just landed a website project and need help cutting through the information? I can help design the research and discovery phase, using quantitative and qualitative methods to ensure that no stone is left unturned.

Over the course of my 20 year career I have run various research activities including interviews, surveys, in-person and virtual workshops, keyword analysis, peer benchmarking, analytics analysis, content and experience audits and persona profile development.

Most recently I've undertaken a course in Behavioural Economics, run by Oglivy, which means I place people at the heart of the project, ensuring that the end outcome meets target audience needs, as well as the overarching business goals.

To find out how I can help your business or to see example case studies of my work, please fill out the contact form linked above.