I help organisations land digital transformation that sticks—providing flexible, senior-level strategy without the commitment of a full-time hire. With 20+ years’ experience delivering for global clients such as Coca-Cola EuroPacific Partners, Shell, RTW Investments, Tritax, U+I, and Plus X, I bridge the gap between vision and execution—bringing clarity, structure, and measurable results.
I collaborate confidently with C-suite stakeholders, creative teams, and technical partners—adapting quickly to new teams and challenges. My approach combines rigorous research, AI-enabled insight, and empathetic leadership to simplify complexity, build consensus, and deliver digital and brand strategies that create lasting impact.
Available on an ad-hoc or retained basis, I’m your trusted partner for projects that require hands-on expertise, strategic thinking, and flexible leadership.
Brand & Content Strategy: Developing messaging frameworks, content hierarchies, taxonomies, and multi-channel storytelling that unify brand experience.
AI-Enhanced Strategy & Workflows: Using AI for persona modelling, competitor benchmarking, automated audits, KPI dashboards, and smarter content production.
Research & Discovery: Designing and running qualitative and quantitative research—interviews, surveys, benchmarking, and workshops—to inform evidence-based strategy.
Governance & Measurement: Creating KPI frameworks, analytics dashboards, and peer reviews to track success and guide optimisation.
Pitch & Business Development: Leading pitch teams, shaping proposals, and crafting compelling narratives that win new business.
Fractional Content Leadership: Providing ongoing content creation, campaign planning, and quarterly reviews to keep your communications relevant and audience-focused.
I’m an award-winning digital strategist and communicator with over 20 years of agency and client-side experience, working with clients to deliver complex B2B, B2C, and public sector projects. I’m known for:
Adaptability: Quickly embedding into teams and understanding organisational culture and challenges.
Insightfulness: Using research, audits, and AI analysis to uncover tangible, audience-focused solutions.
Collaboration: Building trust, reducing complexity, and keeping projects both efficient and enjoyable.
Let’s work together to elevate your digital strategy, sharpen your content, and create measurable impact—on a flexible, fractional basis that fits your business.
The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.
Wendy Ingram, Digital Psychology, User Research Lead, ADPList Mentor
